Diamond in the Mountain


By Ellen Archer

LakePoint Sporting Community is a mixed-use development, located 35 miles north of Downtown Atlanta in Emerson, GA. Currently yielding over a million visitors in its second year, LakePoint is on track to be one of the world’s largest and most unique destinations for travel sports. With more than 1,300 acres nestled in the foothills of the North Georgia Mountains and adjacent to beautiful Lake Allatoona, LakePoint will feature sports venues and five million square feet of amenities including onsite hotels, restaurants, themed retail, bowling, ziplines, water parks and much more.

As a youth sports tournament hub, LakePoint has grown to offer five state-of-the-art sports venues. These venues include eight major league sized baseball fields, three multi-purpose fields, ten beach volleyball courts, three cable wakeboarding pools, and, their newest development, a 170,000-square-foot indoor sports facility, the Champions Center.

LakePoint has welcomed some of the top events and event organizers in the nation. In the two years since opening, LakePoint has held events such as Trent Dilfer’s QBEpic, Perfect Game WWBA National Championships, as well as Adidas, Under Armour, and AAU basketball tournaments. In addition to youth events, LakePoint has also hosted NCAA baseball games, the Sun Belt Women’s Soccer Championships, and the first-ever NCAA Beach Volleyball Conference Championships.

With a development as large as LakePoint, the effect it has on the local community and economy is a major factor. Third party studies have predicted that at full build-out LakePoint will welcome more than six million annual visitors and will have created 26,000 direct and indirect jobs throughout the development process. Area businesses have seen a steady year-on-year growth due to the large amount of visitors LakePoint attracts. LakePoint is proud to be a member of Bartow County and the ultimate goal is to create a positive and lasting impression on the entire region.

The next phase in LakePoint’s master development plan is to finish South Campus with the addition of several hotels and additional dining options. Once South Campus is completed, LakePoint will shift its focus to North Campus which will bring an additional 20+ sports fields/courts, multiple stadiums, hotels, and full entertainment and retail districts.

To stay current on all LakePoint developments and happenings, follow them on Facebook at facebook.com/lakepointsports or text INSIDER to 44144.


Ellen Archer has been the executive director of the Cartersville-Bartow County Convention & Visitors Bureau for 25-years-and counting.  She has enjoyed great growth in the local tourism industry, including the development of Barnsley Resort, the Booth Western Art Museum, Tellus Museum, Lakepoint Sporting Community, and the Clarence Brown Conference Center, a community first.  Next?   A first of its kind smart park, maybe.  We’ll see.