Experience Awesome! Festivals and Events in Alpharetta, Georgia

By Janet Rodgers

What better way to spend a beautiful weekend than enjoying the great outdoors at fabulous festivals and exciting events in Alpharetta. Now through the month of October, kick off your weekend getaway a little early on Thursday evening with Food Truck Alley where the downtown streets come to life with six to eight well-known, rotating trucks like Happy Belly and WOW! Food Truck, live music and kids’ activities.

Head back to the charming downtown district on Saturday morning for the Downtown Alpharetta Farmers Market; from farmers with local produce and meats to artisans with fresh baked breads, handmade soaps and jellies, over 60 vendors span this walkable market on Milton Avenue.

After the market, grab a bite of brunch on the patio at South Main Kitchen or sip a cup of joe at Mugs on Milton before strolling the sidewalks to explore over 25 exclusive Alpharetta boutiques on six streets. Style your home with vintage home décor from La Bella Maison, local art from Sedgwick’s or unique antiques from White Dog Décor at the Cotton House. New chic fashion ensembles await at Leather ‘N Pearle.

Multiple stages of music will flow throughout Avalon and downtown at the Wire & Wood Alpharetta Songwriters Festival on October 7-8 as many talented songwriters perform their own songs with soulful melodies, magnificent vocals and expressive lyrics while interacting with the audience. Learn the stories behind songs of some of your favorite musicians while sipping on local craft beers and tasting delicious dishes from Alpharetta chefs and eateries. This year’s event will feature accomplished solo artist John Oates, also of the best-selling duo, Hall & Oates.

Can’t make it for Wire and Wood? A summer or fall weekend hardly goes by without concerts at one of four live music venues in Alpharetta –the 12,000-capacity, state-of-the-art Verizon Wireless Amphitheatre, intimate living room setting of The Velvet Note, the fabulously funky outdoor setting at Matilda’s Under the Pines, or under the pavilion amongst rolling hills at Chukkar Farm.

The European Market returns to Alpharetta on September 17 and 18. Feel like you’re a world away in Downtown Alpharetta at this market of vintage home furnishings and decor, art, handmade jewelry, fashion clothing and accessories, garden, objects d’art artisan foods and produce.
Need something to keep the kids busy? IronKids Alpharetta, the country’s largest triathlon for kids, will also take place September 17-18. This swim, bike, run competition for ages 6-15 is for all skill-levels with an emphasis on fun as well as fitness.

Round out your weekend getaway with a visit to Alpharetta’s Avalon. Avalon features over 50 fine-retail boutiques, luxury brands, more than 15 chef-driven dining options and lavish entertainment. Style your own necklace at Kendra Scott, pick up a one-of-a kind outfit from Johnny Was, grab a glass of vino from CRU Food & Wine’s rooftop bar and walk the boulevard under the bistro lights to the Plaza lawn for local entertainment or games.

With so much to do, why not stay the whole weekend? Visit www.awesomealpharetta.com for more attractions, updated event information and compare rates for all 23 Alpharetta hotels on one site. Check it regularly for special offers and packages.


The Alpharetta Convention and Visitors Bureau, led by President and CEO Janet Rodgers, serves as the destination marketing organization for the city, promoting tourism and attracting visitors to all 23 of Alpharetta’s modern and affordable hotels. Visit www.awesomealpharetta.com for more information about shopping, dining, playing, and staying in Alpharetta.

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